Privacy Policy

MyStarSign.com ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at mystarsign.com (the "Site"). Please read this policy carefully. By using the Site, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide when you interact with our Site, including:

• Email address — if you subscribe to our newsletter or horoscope updates.
• Birthday information — if you use our "What Is My Star Sign?" tool. This information is processed locally in your browser and is not stored on our servers.

Information Collected Automatically

When you visit the Site, certain information is collected automatically, including:

• Device and browser information — such as your browser type, operating system, screen resolution, and device type.
• Usage data — such as pages visited, time spent on the Site, referring URLs, and click behaviour.
• IP address — which may be used to approximate your general geographic location.
• Cookies and similar technologies — see Section 4 below.

2. How We Use Your Information

We use the information we collect to:

• Deliver and improve the content and functionality of the Site.
• Send you newsletters, horoscope updates, and other communications you have opted into.
• Analyse usage trends and measure the effectiveness of our content.
• Display relevant advertisements through our advertising partners.
• Comply with legal obligations and protect our rights.

3. Third-Party Services

We may use third-party services that collect, monitor, and analyse information to help us improve the Site and deliver advertisements. These may include:

• Analytics providers (e.g., Google Analytics) — to understand how visitors use the Site.
• Advertising networks (e.g., Google AdSense, Ezoic, Mediavine) — to display relevant ads. These partners may use cookies and similar technologies to serve ads based on your browsing activity.
• Affiliate partners — some links on the Site may be affiliate links. If you click through and make a purchase, we may earn a commission at no additional cost to you.

These third parties have their own privacy policies governing the use of your information. We encourage you to review their policies.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, remember your preferences (such as dark mode), and collect usage data. Types of cookies we use:

• Essential cookies — required for the Site to function properly (e.g., theme preference stored in localStorage).
• Analytics cookies — help us understand how visitors interact with the Site.
• Advertising cookies — used by our ad partners to deliver relevant advertisements.

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of the Site.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. If you unsubscribe from our newsletter, we will delete your email address from our mailing list promptly.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers — with trusted third parties who help us operate the Site (e.g., email delivery, hosting, analytics).
• Legal requirements — if required to do so by law or in response to valid legal process.
• Business transfers — in connection with a merger, acquisition, or sale of assets.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request deletion of your data.
• The right to withdraw consent at any time (e.g., unsubscribe from emails).
• The right to object to processing of your data for certain purposes.

To exercise any of these rights, please contact us using the details in Section 10.

8. Children's Privacy

The Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will take steps to delete it.

9. Security

We take reasonable measures to protect your information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Email: privacy@mystarsign.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.